PRCA West Alabama 2020 Toolkit
The PRCA West Alabama Chapter invites you to its annual Toolkit. This year, the event will take place over two days and will be Zoom meetings. Both events are free and open to the public.
Registration
Please register for the session(s) that you would like to attend and we will email you the Zoom link(s) the day before each event.
Sessions Details
Toolkit Session #1
Tuesday, October 27, 2020, 1:00-2:00 p.m.
Angela Sinickas, CEO, Sinickas Communications Inc.
"How to Get Leaders to Listen to You"
Session Summary
Your professional experience and your title seem to have little impact on getting leaders to listen to good communication advice. What to do? It helps to speak their language—numbers—to get their attention. This session will share examples of how to gather research quickly and effectively to make yourself more credible when you advise your management team. Some of the examples will include:
· Gathering qualitative research on emerging issues.
· Using pilot/control groups to demonstrate the difference that the right communication approach can make.
· Gathering quick survey data to show the extent of an existing communication need or the ROI of a recent communication solution.
Tuesday, October 27, 2020, 1:00-2:00 p.m.
Angela Sinickas, CEO, Sinickas Communications Inc.
"How to Get Leaders to Listen to You"
Session Summary
Your professional experience and your title seem to have little impact on getting leaders to listen to good communication advice. What to do? It helps to speak their language—numbers—to get their attention. This session will share examples of how to gather research quickly and effectively to make yourself more credible when you advise your management team. Some of the examples will include:
· Gathering qualitative research on emerging issues.
· Using pilot/control groups to demonstrate the difference that the right communication approach can make.
· Gathering quick survey data to show the extent of an existing communication need or the ROI of a recent communication solution.
About Angela Sinickas
Angela Sinickas, ABC, is CEO of Sinickas Communications, Inc., an international management consultancy focusing on communication effectiveness research and strategy. She has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements in 32 countries have made her name synonymous with measuring the business impact of organizational communication. She is the author of the manual How to Measure Your Communication Programs, and has been a regular columnist for the magazine Strategic Communication Management and on the editorial boards of two professional journals. Angela’s work has been recognized with 21 Gold Quill awards from IABC, six of them for measurement, two of them for her website, www.sinicom.com, and one for her Measurement Works newsletter. She was named a Fellow of IABC in 2008.
Angela Sinickas, ABC, is CEO of Sinickas Communications, Inc., an international management consultancy focusing on communication effectiveness research and strategy. She has been measuring the effectiveness of communication since 1981. Her prolific publications and speaking engagements in 32 countries have made her name synonymous with measuring the business impact of organizational communication. She is the author of the manual How to Measure Your Communication Programs, and has been a regular columnist for the magazine Strategic Communication Management and on the editorial boards of two professional journals. Angela’s work has been recognized with 21 Gold Quill awards from IABC, six of them for measurement, two of them for her website, www.sinicom.com, and one for her Measurement Works newsletter. She was named a Fellow of IABC in 2008.
Toolkit Session #2
Thursday, October 29, 2020, 11:00 a.m.-Noon
Andy North, Vice President of Marketing and Communications, DCH Health System
"What You Need to Know about a Branding Campaign"
Session Summary
DCH recently launched a new look and tagline, “Champions for Your Health.” This session will cover the multiple considerations of a branding campaign, from research to campaign tone.
A brand is much more than a logo or saying, but both can be important. Join Andy North as he shares insights and processes that identify consumers and their expectations and moves up through all of the attributes, benefits, culture and organizational personality that must be addressed to assess, build and strengthen a brand.
Thursday, October 29, 2020, 11:00 a.m.-Noon
Andy North, Vice President of Marketing and Communications, DCH Health System
"What You Need to Know about a Branding Campaign"
Session Summary
DCH recently launched a new look and tagline, “Champions for Your Health.” This session will cover the multiple considerations of a branding campaign, from research to campaign tone.
A brand is much more than a logo or saying, but both can be important. Join Andy North as he shares insights and processes that identify consumers and their expectations and moves up through all of the attributes, benefits, culture and organizational personality that must be addressed to assess, build and strengthen a brand.
About Andy North
Andy North is an award-winning, bilingual, digital media, marketing and business development strategist with nearly two decades of healthcare specific experience encompassing crisis communications, branding, social media development, research, media planning and buying and comprehensive digital marketing campaigns. He is a focused, innovative and results-driven leader with prior experience as an executive in both single hospital and multi-hospital administrative teams with direct oversight over various departments, employees, vendors, agencies and consultants. He currently serves as the Vice President of Marketing and Communications for DCH Health System in Tuscaloosa, Alabama. He is a Fellow in the American College of Healthcare Executives and a former Regent for the organization.
Andy North is an award-winning, bilingual, digital media, marketing and business development strategist with nearly two decades of healthcare specific experience encompassing crisis communications, branding, social media development, research, media planning and buying and comprehensive digital marketing campaigns. He is a focused, innovative and results-driven leader with prior experience as an executive in both single hospital and multi-hospital administrative teams with direct oversight over various departments, employees, vendors, agencies and consultants. He currently serves as the Vice President of Marketing and Communications for DCH Health System in Tuscaloosa, Alabama. He is a Fellow in the American College of Healthcare Executives and a former Regent for the organization.
